• How does SEO work?
• I've invested a lot of time, money and effort creating my business, shouldn't that be enough?
• What about Google Adwords and Pay Per Click Ads (PPC)?
• What the heck is Landing Page Optimization?

How does SEO work?

An effective SEO campaign has many elements, just some of them are:

• Improving a site's code so that it's easy for Search Engines to read it
• Changing the text and links on the site to tell the Search Engines what each page is about
• For local businesses, registering address information at the local directory websites that google trusts the most
• Researching keywords to target that will bring the most profitable traffic
• Getting sites to link to a site to show Google that it's important and should rank highly. (This is called "backlinking")
• Creating a blog or other source of content to keep people visiting and linking to your site

I've invested a lot of time, money and effort creating my business, shouldn't that be enough?

Unfortunately, your efforts may never be appreciated if your customers can't find you. Imagine Visibility wants to help you get found by people actively searching for what your business provides.

What about Google Adwords and Pay Per Click Ads (PPC)? Isn't that a good way to get customers?

It can be, yes. Many people use PPC campaigns effectively, but Pay Per Click has two major drawbacks:

• When you stop paying the traffic stops
• It can be very expensive if you do it wrong*

SEO is cumulative, so once we stop working, your traffic stays
You don't pay by the click, the amount of traffic you receive isn't limited by what you pay

* Depending on what search term you bid on, you could pay $50 a click or more.

What the heck is Landing Page Optimization?

It's simply about getting more customers out of the traffic you already have.

If you had a bathtub with twenty holes in it and water was leaking everywhere, would you rather pour more water into it, or plug up some of the holes? My guess is you'd try to plug the holes first, because, darn it, you worked hard to carry that water from the well (please excuse the antique metaphor). Landing Page Optimization is about turning the traffic you already have into more sales and more customers.

Let's say 100 people visit your site a day, and 2 of them make a purchase, you'd have a 2% conversion rate. What if you want to raise that conversion rate to 4%? You could double the traffic to your site, or you try to convert 2 more of those 100 people. Both give you the same result, but improving your conversion rate is far easier than doubling your traffic. You only need to make 2 people make a different decision once they've already arrived at your site versus convincing 100 more people a day to visit it.

We have the expertise and some very cool tools to help you improve your conversion rate and get more out of the traffic you already have.

So, how can Imagine Visibility help YOU?

1st - Get some helpful SEO and Landing Page hints from our Local SEO Blog.

2nd - Sign Up for a FREE SEO Evaluation of your website. It's fast and easy.

3rd - If you want us to increase your site's traffic and boost your business' profitability, check out our SEO Services page.